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Promote Affiliate Programs Through Your Own Google Adwords Campaign
by Maxine Hough - copyright 2004
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Did you know that Forbes magazine has reported that pay per
click ad sales are expected to increase to at least an astounding $8
billion by the year 2008? Pay per click though still unfamiliar to
many, will be around for a very long time. One of the search engine
giants to capture a lion's share of this market is Google through its
Google Adwords service. A few ebooks like Google Cash and The
Definitive Guide To Google AdWords provide basic and advance knowledge
on releasing the incredible power of pay per click campaigns especially
as this applies to businesses and affiliates around the world. Big
businesses are still the largest group to benefit from incorporating
pay per click in their advertising budgets but, home-based businesses
and affiliate program promoters can benefit too if they understand how
to use this tool.
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Pay per click search engines provide a way
for you to basically buy your way to the top of search results for any
keyword you wish. Pay per click advertising works thru a bidding
process, and your ads appear in the results pages of search engines
such as Google, Yahoo, Ask Jeeves. With Google Adwords you bid on the
keywords you want to focus your ad on. For example if someone were
searching on "gourmet coffee", if you're the highest bidder for
"gourmet coffee" you receive top placement for that phrase and
depending on the search engine, the top 3-5 bidders for that phrase
also receive placement on the first page of unpaid search results.
With
Google Adwords the "ad campaign" is everything. When you sign up with
Google Adwords you have unlimited campaigns at your disposal. I enjoy
promoting affiliate programs and in the past I spent a lot of time
deciding which keywords I would bid on to attract buyers to my
affiliate programs. The only tool I use right now is Ad Word Analyzer
which saves tremendously on time and gives me an overview of my keyword
and/or keyword phrase as it was searched on the top two pay per click
search engines Google and Overture.
Now that you've done your
research and you've collected your keywords and/or keyword phrases,
you'll need to open an Adwords account.
1. To do this go to
https://adwords.google.com/. There is a one time sign up fee of $5 and
your username and password are emailed to you.
2. Now you can
log into the system and select "create a new campaign". Give your
campaign a name that will also allow you to create multiple campaigns.
3.
Before creating your first ad, I recommend that you print out Google's
set of guidelines, ebooks such as Google Cash cover this area as well.
Since most of you are probably promoting affiliate programs, it's
important that you notify Google of this by simply adding "aff" at the
end of your ad text.
A few tips to keep in mind:
a. To keep your ad targeted, make sure your keyword or keyword phrase is in the headline.
b. Put your keyword or keyword phrase in the text of your ad.
c.
In promoting your affiliate program, make sure you're linked directly
to the owner's website thru your affiliate link so that you'll get the
credit and the cash!
Now you can submit your ad and start
tracking your campaign over the next few days. If you're not happy with
your ad's performance you can make changes such as targeting other
keywords or increasing your bid a little at a time. Adwords is flexible
in allowing you to make changes within Google guidelines of course, to
make your ad campaigns successful.
Pay per click is here to
stay and it offers a high level of assurance that your ad is reaching
your targeted audience. With the proper management and a clear vision,
pay per click specifically Google Adwords, can provide you with well
targeted and economical advertising on the internet.
As
mentioned earlier pay per click ad sales are expected to increase to at
least $8 billion by 2008, with Google Adwords, the right resources and
a little effort on your part, you can also benefit from this increase
and find yourself with a significant supplemental income each month or
a fulltime "leave my 9-5 job" income. The sky is truly the limit with
pay per click.
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Maxine
Hough is an accounting clerk who supplements her income by promoting
affiliate programs online based on the techniques outlined in Google
Cash at http://tinyurl.com/6z3zt, The Definitive Guide to Google
AdWords at http://tinyurl.com/6exm4, Ad Word Analyzer at
http://tinyurl.com/4mrto
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About the Author
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Maxine Hough is an accounting clerk who supplements her income by
promoting affiliate programs she has personal knowledge of and
believes would be beneficial to others promoting any kind of
internet enterprise.
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