In pay-per-click advertising, the advertiser pays a certain amount for each clickthrough to the advertiser's Web site. The amount paid per clickthrough is arranged at the time of the insertion order and varies considerably.

TIPS & ARTICLES:-
What is Pay-Per-Click?
Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site
Creating an Effective Pay-Per-Click Campaign
What Should You Know About Search Engines and Pay-Per-Click?
Promote Affiliate Programs Through Your Own Google Adwords Campaign?

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PAY-PER-CLICK RESOURCES FROM INTERNET:-